The Darkness Release Video For New Single 'I Hate Myself'

The Darkness have released the video for their new single ‘I Hate Myself’, the latest song to be taken from their forthcoming eighth studio album 'Dreams On Toast' which is out on March 28th via Cooking Vinyl.

Directed by Simon Emmett, the ‘I Hate Myself' video has been captured in one take, unedited, and portrays frontman Justin Hawkins as he has never been seen before. Playing with gender roles, and channelling the spirit of a world-weary, chain-smoking diva with immaculate makeup and long flowing hair, the singer is in self-reflective mode as he chronicles the breakdown of a relationship, while pointing the finger squarely at himself.

Regarding the video Justin says,

"I love working with Simon Emmett. Everything we have collaborated on has turned out great so far. This is no exception. The concept is related to the self-loathing that the song itself lyrically explores. And I feel like the visual accompaniment has taken this song to the next level, and it was already my favourite Darkness song ever. I can't wait for everybody to see it - it means a lot to me… and I'm here for the conversation. I love you all. I just hate myself."